Key Accounts Certificate Program

Overview

Electricity industry changes are causing many large commercial and industrial consumers to consider modifying their operations; customers may relocate, switch from electricity to gas for industrial processes, or add their own generation. Public power utilities need to stay ahead of these decisions and position themselves as customized service providers for key account customers.

This program describes how to implement a successful key accounts program, including: developing a clear and concise plan of action, assuring adequate resources, obtaining leadership and business community support, and establishing a commitment to maintaining the program. Learn why key accounts are important and how to successfully engage these customers and build programs around their needs, while also focusing on meeting the current strategic needs of the utility.

Program Description

Through this online program, discover how to support and grow businesses in your commu­nity to enhance your reputation and revenue. Your commercial and industrial key accounts need special attention—the Key Accounts Certificate Program is designed to show you how to nurture strategic relationships and build trust and loyalty. Whether you plan to start a utility key accounts program or want to take your current pro­gram to the next level, this curriculum provides the skills, knowledge, and tools for success. Learn from real-world examples, get tools and templates, practice skills, and network with public power peers from across the nation.

Program Requirements

To earn this certificate, participants must complete the following requirements within one year:

• Complete the three required online sections

• Pass an online exam

• Submit a customer action plan