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Advanced Key Accounts Certificate Program
Welcome
Course Welcome (13:34)
Course FAQs
Chapter #1 - Assess the Health of the Key Accounts Program
Introduction (2:34)
Module 1: Review Key Accounts Best Practices (9:16)
Module 2: Strengthen the Primary Leader Relationship (9:50)
Module 3: Focus on Primary Teammates (5:34)
Module 4: How to Use the Key Accounts Program Health Assessment (7:32)
Module 5: Section #2 Sharpen the Saw (6:24)
Module 6: Section #3 The Power of You (8:04)
Module 7: Section #4 The Power of Relationships (7:18)
Module 8: Section #5 Customizing Your Program (16:20)
Module 9: Section #6 Managing a Key Accounts Staff (22:02)
Summary (5:18)
Chapter #1 Test
Chapter #2 - Master the Abbreviated Customer Action Plan
Introduction (3:50)
Module 10: CAP vs. ACAP and Why it Matters (12:22)
Module 11: Master Goal Setting (9:24)
Module 12: That Action Plan Review Process (13:00)
Summary (2:00)
Chapter #2 Test
Chapter #3 - Advanced Program Management Techniques
Introduction (2:22)
Module 13: The Hybrid Management Model (13:28)
Module 14: The HQ Site Visits (5:40)
Module 15: Leverage Industry Specific Conferences (8:52)
Module 16: Job Shadow Other Utilities (5:16)
Module 17: Establish a Remote Office (6:44)
Module 18: The Power of the Follow-Up (7:34)
Module 19: The Customer Relationship Management System (11:30)
Summary (2:10)
Chapter #3 Test
Chapter #4 - Upgrade the Key Accounts Program Plan
Introduction (2:58)
Module 20: Business Plan vs. Program Plan (8:48)
Module 21: Steps to Building a Program Plan (12:02)
Summary (1:36)
Chapter #4 Test
Closing
Course Closing (14:42)
Bonus Chapter
Bonus Module 1: CRM Pipeline Management (19:00)
Bonus Module 2: Overcoming Obstacles for Career Success (10:02)
Bonus Module 3: Leverage the Pomodoro Technique for Time Management (11:06)
Bonus Module 4: How to use Key Performance Indicators (11:37)
Course References
Advanced Key Accounts Publication
Module 20: Business Plan vs. Program Plan
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